Get ready for a major shift in cycling coverage in the UK and Ireland! The cycling world is about to experience a significant change, and it's a move that has sparked debate among fans. From the end of March, cycling enthusiasts will see their beloved sport move from Discovery+ to the new Warner Bros Discovery (WBD) platform, specifically HBO Max. But here's where it gets interesting: this change is part of a broader strategy, and it's not just about cycling.
HBO Max, already live in over 100 countries, is bringing a whole new sports experience to the table. With the inclusion of TNT Sports, cycling fans can expect a seamless transition, as their subscription plans and prices remain the same. You'll still be able to access all the latest races, interviews, and expert insights for just £30.99 a month.
The story behind this move is quite intriguing. Discovery, the parent company, has been gradually increasing its stake in the Play Sports Group, which owns the popular GCN operation. In 2021, they took full control, reportedly valuing the company at a whopping £70 million.
And this is the part most people miss: the closure of Eurosport in the UK last year. With TNT Sports taking over as the home of live cycling, fans found themselves paying a premium for a broader sports package. This move has left many fans questioning the value they're getting for their money, especially when compared to the more affordable GCN+ offering.
A survey conducted by Cycling Weekly last year revealed some eye-opening statistics. A staggering 71% of respondents admitted to watching the Tour on ITV, and a vast majority (88%) said they wouldn't subscribe to TNT Sports to watch live races in 2026.
So, what does this mean for the future of cycling coverage? Will fans embrace the change, or will they stick to their tried-and-tested methods? It's a controversial move, and we want to hear your thoughts. Do you think this is a step forward for cycling fans, or a step too far? Share your opinions in the comments below!
